Privacy Policy

Last updated: March 2026

1. Who we are

What School is operated by What School Ltd, a company registered in England and Wales. We provide a free public directory of UK schools and educational data.

2. What data we collect

We collect anonymised usage data (pages visited, search terms) to improve the service. We do not collect personal information unless you contact us directly or create an account.

3. How we use your data

Usage data is used solely to improve the service. We do not sell or share your data with third parties for marketing purposes.

4. Cookies

We use essential cookies only — to maintain your session and store preferences. No advertising or tracking cookies are used.

5. School data

All school information is sourced from publicly available Government datasets (GIAS, Ofsted, DfE) under the Open Government Licence. We do not store personal data about staff or pupils.

6. Your rights

You have the right to access, correct or delete any personal data we hold about you. Contact us at privacy@whatschool.ai to exercise these rights.

7. Contact

For privacy-related queries, email privacy@whatschool.ai or write to What School Ltd, England.